Wednesday, August 15, 2001 (Toronto, ON, Canada) - YourLogoGoesHere (YLGH) is heading where no company has gone before. YourLogoGoesHere, a leader in innovations with online customer service technology in Canada's promotional products industry, is pleased to announce its sponsorship of another innovative venture - the Da Vinci Project.
"The Da Vinci Project is the first Canadian entry vying to win the X PRIZE, the international race to space. The X PRIZE Foundation will award $10 million (U.S) to the first team to complete two manned trips to space on a privately-funded spacecraft within a two-week period. The X PRIZE goal, which has been endorsed by leading space and aviation organizations around the world, is to jump-start the commercialization of space, including space tourism. The X PRIZE Foundation (www.xprize.org) is based in St. Louis, Missouri, USA. There are 20 teams participating in the competition.
The Da Vinci team's prototype space vehicle will be on display at the August 30th, 2001 launch event of YourLogoGoesHere to be held at City Core Golf in Toronto. Brian Feeney, team leader and astronaut, and other team members will also be on hand to discuss the exciting initiative brought about through this new sponsorship.
The website based company, YourLogoGoesHere, has accomplished a number of its own 'firsts', moulded by Canadian ingenuity. These include developing computer software that simplifies the ordering of customized promotional products into an easy, three-step, 15-minute process, and securing the participation of 98 percent of promotional merchandise companies in Canada to offer more than 20,000 promotional products all on-line. YourLogoGoesHere is the first Canadian company to offer an advanced level of online customer service, online logo placement and zoom technology at various angles up to 600 percent.
"Both YourLogoGoesHere and the Da Vinci Project highlight the amazing talents and innovative spirit found in Canada," says David McConnachie, President and CEO of YourLogoGoesHere. "Whether we are looking to the skies or improving technologies here on Earth, Canadians are proving again and again that we have the ability to compete world-wide when it comes to innovations that make our lives easier and more exciting. YourLogoGoesHere is thrilled to be a part of Canada's technological evolution by offering Canadian businesses the ability to take control of their own branding through promotional products, while exploring the enormous possibilities that the Da Vinci Project has to offer all Canadians."
"This announcement marks the first major sponsorship of the Da Vinci Project and is an important step towards financing our mission. Our success relies on forward thinking companies, such as YourLogoGoesHere, that support and celebrate innovation and entrepreneurialism," says Marc De Jordy, Operations Director of the Da Vinci Project (www.davinciproject.com). "We appreciate YLGH's commitment to our initiative and look forward to the mutual benefits derived from this partnership."
YourLogoGoesHere launched its advertising campaign, created by Padulo Integrated, in June 2001 to coincide with its soft launch of the website, and the main launch will hit full-force in September 2001. The company will also be displaying its innovation as well as the Canadian rocket at the Premiums and Incentives Show held at the Metro Convention Centre, September 12th to the 13th.
By uniting more than 200 Canadian promotional products suppliers via YourLogoGoesHere, customers are now able to choose from an unprecedented 20,000 products - for the first time in Canada. YourLogoGoesHere has given Canadian consumers control over how they brand themselves by offering them the opportunity to make an informed decision from all available products.
YourLogoGoesHere is Canada's leading promotional products company, satisfying the marketing and branding requirements of Canada's $1.2 billion promotional industry. The company has applied and branded 'best-of-breed' technology solutions to deliver the country's only streamlined procurement process for promotional products. In less than a year, YourLogoGoesHere has delivered a critical mass of clients, partners and suppliers, and is expanding the brand footprint into retail and franchises throughout Canada and the U.S.
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