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For Immediate Release: August 30, 2001

3-2-1... LIFT-OFF! Canadian Business
Gets Boost Into Space

YourLogoGoesHere Takes Your Logo Where It's Never Gone Before


Thursday, August 30, 2001 (Toronto, ON, Canada) - Imagine your company logo launched into space while Canadian and international audiences watch the skies throughout the flight of Canada's first rocket ship.  Think it will cost a fortune? Think again. YourLogoGoesHere, a leader in innovations with online customer service technology in Canada's promotional products industry, announced today that it is offering Canadian businesses the chance of a lifetime to enter a contest to win placement of their company's logo on a bona-fide spacecraft and make history. The rocket, developed by Canadian entry the da Vinci Project and sponsored by YourLogoGoesHere, will compete for the $10 million X PRIZE, offered by the X PRIZE Foundation, and given to the private sector organization that achieves two consecutive trips to space in a two-week period.

"Anyone involved with advertising, marketing or promotions knows that placement is everything," says David McConnachie, President and CEO of YourLogoGoesHere.  "With everyone trying to find new ways to advertise and promote their products and services, it is becoming more difficult to get noticed.  We are giving Canadian businesses the opportunity to place their logo in an extremely visible and creative place, where it would be impossible to be ignored.  This unique opportunity and we're thrilled to be a part of it," McConnachie adds.

The opening of the contest will be officially announced August 30th, 2001 at the YourLogoGoesHere.com website launch event being held at the City Core Golf on Spadina Avenue in Toronto between 4pm and 7pm, where the da Vinci Project spacecraft will be displayed.  The website-based company has accomplished a number of its own 'firsts', moulded by Canadian ingenuity.  These include developing computer software that simplifies the ordering of personalized promotional products into an easy, three-step, 15-minute process, and securing the participation of 98 percent of promotional merchandise companies in Canada to offer more than 20,000 promotional products to consumers.  YourLogoGoesHere is the first Canadian company to offer an advanced level of online customer service, online logo placement and zoom technology at various angles up to 600 percent.

To win the $10 million X PRIZE, offered by the St. Louis, USA-based organization, a spacecraft must be privately financed and constructed.  It must demonstrate the ability to fly three people into space and be reusable, flying twice within a two-week period.  The competition's goal, which has been endorsed by leading space and aviation organizations around the world , is to jump-start the commercialization of space, including space tourism.  The da Vinci team is composed of volunteers from many walks of life and disciplines.  Aerospace engineers, experts in project management, finance, media relations, and contributing their time and expertise towards the realization of the next step in human discovery. The contribution of scientists, engineers and entrepreneurs and those individuals and companies who support them provide the key to improving the skills base and productivity of the next generation.  To learn more, visit www.davinciproject.com

"We congratulate the da Vinci Project team in their progress.  The X PRIZE is expected to attract a global audience of viewers looking to see the Lindberg of the 21st century open space for the general public.  We believe that the X PRIZE offers a unique and clutter-free sponsorship playing field for innovative companies," said Peter H. Diamandis, Founder and Chairman, X PRIZE Foundation.

YourLogoGoesHere is Canada's leading promotional products company, satisfying the marketing and branding requirements of Canada's $1.2 billion promotional industry. The company has applied and branded 'best-of-breed' technology solutions to deliver the country's only streamlined procurement process for promotional products.  In less than a year, YourLogoGoesHere has delivered a critical mass of clients, partners and suppliers, and is expanding the brand footprint into retail and franchises throughout Canada and the U.S.

-end-

For additional information Contact:
Dani Stern or Maimu Mölder - WIRE COMMUNICATIONS
Tel: (416) 222-9164
Fax: (416) 222-9659
E-mail: dani@wirecommunications.ca; maimu@wirecommunications.ca
Marc De Jordy
416-894-9262
media@davinciproject.com
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