Thursday, August 30, 2001 (Toronto, ON, Canada) - Imagine your company logo launched into space while Canadian and international audiences watch the skies throughout the flight of Canada's first rocket ship. Think it will cost a fortune? Think again. YourLogoGoesHere,
a leader in innovations with online customer service technology in Canada's promotional products industry, announced today that it is offering Canadian businesses the chance of a lifetime to enter a contest to win placement of their company's logo on a bona-fide spacecraft
and make history. The rocket, developed by Canadian entry the da Vinci Project and sponsored by YourLogoGoesHere,
will compete for the $10 million
X PRIZE, offered by the X
PRIZE Foundation, and given to the private sector organization that achieves two consecutive trips to space in a two-week period.
"Anyone
involved with advertising, marketing or promotions knows that placement
is everything," says David McConnachie, President and CEO of YourLogoGoesHere.
"With everyone trying to find new ways to advertise and promote
their products and services, it is becoming more difficult to get
noticed. We are giving Canadian businesses the opportunity to
place their logo in an extremely visible and creative place, where it
would be impossible to be ignored. This unique opportunity and
we're thrilled to be a part of it," McConnachie adds.
The
opening of the contest will be officially announced August 30th, 2001 at
the YourLogoGoesHere.com
website launch event being held at the City Core Golf on Spadina Avenue
in Toronto between 4pm and 7pm, where the da Vinci Project spacecraft
will be displayed. The website-based company has accomplished
a number of its own 'firsts', moulded by Canadian ingenuity. These
include developing computer software that simplifies the ordering of
personalized promotional products into an easy, three-step, 15-minute
process, and securing the participation of 98 percent of promotional
merchandise companies in Canada to offer more than 20,000 promotional
products to consumers. YourLogoGoesHere
is the first Canadian company to offer an advanced level of online
customer service, online logo placement and zoom technology at various
angles up to 600 percent.
To win
the $10 million
X
PRIZE, offered by the St. Louis, USA-based organization, a
spacecraft must be privately financed and constructed. It must
demonstrate the ability to fly three people into space and be reusable,
flying twice within a two-week period. The competition's goal,
which has been endorsed by leading space and aviation organizations around
the world , is to jump-start the commercialization of space, including
space tourism. The da Vinci team is composed of volunteers
from many walks of life and disciplines. Aerospace engineers,
experts in project management, finance, media relations, and
contributing their time and expertise towards the realization of the
next step in human discovery. The contribution of scientists, engineers
and entrepreneurs and those individuals and companies who support them
provide the key to improving the skills base and productivity of the
next generation. To learn more, visit www.davinciproject.com.
"We
congratulate the da Vinci Project team in their progress.
The X PRIZE
is expected to attract a global audience of viewers looking to see the
Lindberg of the 21st century open space for the general public. We
believe that the
X
PRIZE offers a unique and clutter-free sponsorship playing field
for innovative companies," said Peter H. Diamandis, Founder and
Chairman, X PRIZE Foundation.
YourLogoGoesHere
is Canada's leading promotional products company, satisfying the
marketing and branding requirements of Canada's $1.2 billion promotional
industry. The company has applied and branded 'best-of-breed' technology
solutions to deliver the country's only streamlined procurement process
for promotional products. In less than a year, YourLogoGoesHere
has delivered a critical mass of clients, partners and suppliers, and is
expanding the brand footprint into retail and franchises throughout
Canada and the U.S.
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